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October 2, 2025Sergei Solod1 min read

The Google Launch Spike Is Not Real Growth

A big launch bump can feel exciting, but it often disappears fast. Here is why new sites should not trust the honeymoon period.

SEOGoogle SearchAnalyticsWebmaster ToolsMarketing

I'm seeing a consistent pattern with my recent launches. For the second project in a row, Google has granted a massive spike in impressions right out of the gate, only to cut traffic by ten times just a few days later. 😅

It is a classic "honeymoon phase." Google tests your new content, gathers data, and then pulls back to evaluate.

The lesson? SEO requires patience. Don't get addicted to that initial spike. It is rarely permanent. Real growth happens in the months that follow.